Aleene’s Rebrand Proposal
As the lead designer for the Aleene’s rebrand proposal, I spearheaded the initiative to revitalize the brand’s visual identity, aiming to modernize its appeal and expand its reach to a broader audience. My role involved close collaboration with the brand team and a group of talented designers to develop a custom logo, typography, and a fresh color palette that would resonate with consumers while staying true to Aleene’s rich heritage.
The rebrand proposal was met with a positive response from all stakeholders, marking a pivotal moment for Aleene’s. It paved the way for a successful rebrand that not only resonated with consumers but also contributed to the brand’s growth in market share.
